BioChromatic


Beyond the Microscope

Content Creation

Medical Animation & Illustration

Medical Animation and medical illustration are our specialties. Target your specific with the correct method. Medical illustration has a long history of specialized study combining medicine, art, and the last few decades technology.  The level of detail may be of gross anatomy or may view the cellular or molecular levels. See here for more on the process.   

MOA / MOD

Let us help you visualize your pharmacological mechanism of action. We will actualize your novel molecule, illuminate the binding site, and follow the cellular pathway; all while illustrating the biological effect on the body.

Disease progression occurs on all biological levels. Help educate your audience visualizing disease states and the progression of disease.

Web Development

Your web presence is your audience's first introduction to your brand and product. We can help develop your presence starting with your brand strategy. The consultation is followed with User Experience wireframes to preplan before anything is built. From there we can integrate systems and build your frontend and backend to the planned objectives.  

Medical Device rendering

Having invested so much on the research and development of your medical device, showcase all that it is made of. Start with the material science, how it’s crafted and then demonstrate its functionality and describe its health benefits. Turn your data into a realized product demonstration.

AR | VR | XR | Reality

Using new tools for presentation, immerse your audience with 360 video and virtual environments. We will work with you to create experiences that cannot be communicated in desktop or mobile alone.

Data Visualization / Technical visualization

Let us work together to turn your data into engaging interactive graphics.

Biomedical Communication / Visualization


Blending Discreet Disciplines

science, design and technology

Healthcare

Scientific Researcher

Biomedical education and work experience in the healthcare industry helps us parter with you to find solutions for your visualization needs.

Certified medical illustrator

Design

Creative Director

Exploring creative and visually interesting solutions to solve your business goals

Designer

Technology

Innovator

Exploring technical solutions to promote your product

VR technology

Our Work


Art and Science deliver your message

Using rigorous research and partnering with your ideas we aim to create the most compelling most educational imagery.


Case Study: Oncology

Medical Animation oncology oncology

Clients & Recommendation

3D Animation Process

1. 3D software viewport 2. 3D modeling Wireframe 3. Final Composite render

Medical Animation process

Many of the tools used for medical animation are the same tools used in the visual effects industry.  Storyboards provide the voice-over narration synced to a previsualized drawing or render. They set the key players and concepts and organize the storyline.  Once the storyboard is finalized, the artists begins modeling the scenes. Each object in the scene needs to be built in a virtual fashion as you would with a real-world structure.Each model required it's surface and physical attributes described with color, material, and texture. The scientific storytelling requires hours of research to cinematically tell the story accurately. Lights, Camera, Action! Lighting illuminates the scene to define the form and mood. A virtual camera   captures the 3D environment, in some cases, the camera is kept still so as not to confuse any storytelling or compete with animation of objects on the screen. Most often the camera will need to be animated as a cinematographer would tell the story. At this stage, it is important to have the final narration in place for the animators to sync the animation. Fundamental animation includes rotating, translating and scaling objects in space. With characters that means rotating each bone for each pose. Rigging is the term for the drivers of bone animation where underlying forms deform the shapes viewed on screen.  Once the modeling, textures, camera work, lighting, rigging, and animation are complete the computers and servers can begin rendering the frames. For many cases, this is 30 frames per second. A 3-minute animation will need 5,400 frames to be rendered. In most cases, each frame is a composite of multiple renderings. Which if tripled comes to 16,200 frames. Once complete it''s time for post-production includes sound design, effects and editing. Each one of these elements must be timed with keyframes to match the sequence. Text, leader lines, and other descriptive overlays are also layered on at this time. These frames are then composited in specific software and once again a computer is set to render all of those frames with the new post elements.  A sample delivery schedule demonstrated the stages of production and client review.

            

Software views: 3D programs, video editing software, compositing software, audio mixing/editing

Medical Animation and Medical Illustration software

A sample delivery schedule demonstrating the stages of production for client review.

    Medical Animation Production schedule and client review

Preproduction

  • Research & Development. Scientific literature
  • Stylistic Look and Feel. Mood Boards
  • Level of detail influencers of production cost
  • Character Sheet

Production

  • Modeling
  • Lighting
  • Surface design
  • Animating
  • Rigging
  • Camera cinematography
  • Rendering

Postproduction

  • Compositing
  • Video Editing
  • Motion Graphics
  • Final Effects
  • Sound design
  • Syncing voice-over
  • Encoding

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Some factors to include:

  • Final run time. A large factor for production time and cost. 30secs ad vs. 3 minute video                 
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  • How many shots are needed to tell the story? While we will help you with the storyboards and create the shots for you. Please include what your vision is for what you want to cover. How many variables, objects, characters, players are in the scene.                
  • How complex is of each variable. Research and development are needed for a highly complex mechanism of action We always create our molecular models from peer-reviewed sources.
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  • Timeframe to launch. Some jobs are urgent and have a specific launch date, eg. a conference presentation. How close to launch is it?  
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  • Rendering style. While we always aim for great style, some projects may be most effective with flat color rather than photorealistic                
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  • Scope and Revisions. Design is an iterative process and there may be review boards and legal departments to pass the material through. We can work with your project manager or help you through the project timeline.                
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Style
  • Line
  • Fully rendered
  • Color or Black and White
             
Output
  • Spot illustration
  • Fullpage ad
  • Website
 

  • Who is your audience?
  • What is the message you need to convey?
  • What are you trying to communicate?

More Questions?